Privacy Policy — Continuum

1. Who we are

Continuum is an AI training company that delivers live, practical sessions for business teams. We operate under the domain continuumai.co. Our contact address is contact@continuumai.co.

This policy explains what personal data we collect, why we collect it, and how we use and protect it. It applies to all visitors and users of this website.

2. What data we collect

We collect personal data in the following ways:

Contact and booking forms: When you submit a form on our website (e.g. Book a Session or the Talent form), we collect your name, email address, company, role, and any message you provide.
Analytics: We use Google Analytics 4 and Microsoft Clarity to understand how visitors use our website. These tools collect anonymised usage data including pages visited, session duration, and device type.
Cookies: We use functional and analytics cookies. See our Cookie Policy for full details.

3. How we use your data

To respond to enquiries and process session bookings.
To assess applications from prospective team members.
To improve our website and understand how it is used.
To communicate with you about sessions, proposals, and updates if you have requested this.

We do not sell, rent, or share your personal data with third parties for marketing purposes.

4. Legal basis for processing

We process your data under the following legal bases as defined under UK GDPR:

Consent: Where you have submitted a form or accepted cookies.
Legitimate interests: For analytics and improving our service, where this does not override your rights.
Contractual necessity: Where processing is required to deliver a service you have engaged us for.

5. Third-party services

We use the following third-party services to operate our website and handle form submissions:

Formspree — processes form submissions on our behalf.
Google Analytics 4 — anonymised website analytics.
Microsoft Clarity — session recording and heatmaps for UX improvement.
Cloudflare — website hosting and delivery.

Each of these services has its own privacy policy. We encourage you to review them independently.

6. Data retention

We retain form submission data for as long as is necessary to respond to your enquiry or fulfil the relevant service. Analytics data is retained in line with the default settings of Google Analytics and Microsoft Clarity.

7. Your rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you.
Request correction of inaccurate data.
Request deletion of your data.
Object to or restrict how we process your data.
Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, contact us at contact@continuumai.co.

8. Cookies

We use cookies on this website. For full details of what cookies we use and how to control them, please see our Cookie Policy.

9. Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to check back periodically.

10. Contact

If you have any questions about this policy or how we handle your data, please contact us at contact@continuumai.co.